global discussion. local perspectives.
I am not an advertising agent, but a storyteller. This statement concludes a splendid article by Gugliemo Emanuel, correspondent from London of the Italian daily Corriere della Sera…dated December 1 1909 (yes! one hundred years ago..), significantly titled BUM!
In Torino, early July, at the World Architects Conference -in the context of a workshop organised by Ferpi, Assorel (the Italian agency association) and the Global Alliance on how public relators and architects might better work together to reduce the more negative effects on society of the nimby (not in my back yard) and banana (build absolutely nothing anywhere near anyone) syndromes-
From a front page article on the New York Times of Sunday July 13, Nicolai Ouroussif interestingly describes how new architecture in China reflects the vigour and intellectual ferment
Once again most polls conducted for the recent Italian elections were wrong. Giuseppe De Rita, a highly intelligent and reputed analyst, sentenced: Italians are born liars. So what else is new? Helas! This is but the tip of an iceberg which calls into question, and not only in Italy, a number of ‘truths’ in many traditional activities such as market, political and social research, analysis, public relations, procurement, journalism…..
A lively discussion came up last Thursday evening in Rome, at the second of the six sessions scheduled for the production of the video book on ‘What is Public Relations’, which my friend Joao so acutely and courteously described here, following up on the first session. The general topic has to do with many issues my co-bloggers have touched upon in this blog as well as with the content of a recent (the plum of...
Public relations judo is an increasing self defence process used by organizations to offset negative market effects induced by recurring daily public statements over statistical evidence of environmental or health effects of products/services/processes and decisions….
There is a tremendous amount of research conducted over the years on all aspects of creating and sustaining public opinion, attitudes and relationships. All too many practitioners don’t have a clue where to find it. So the Institute for Public Relations has introduced the Essential Knowledge Project, an online guide to the best research into how organizations build and manage mutually beneficial relationships with customers, communities, employees and other stakeholders.
I know I am biased and I know I have already posted on Euroblog 2008, but -come on!- take a look at the euroblog final program of what is possibly the most intense ever exchange between professionals and academics on social media and public relations, and hurry up and register here. You don’t really want to miss this event, do you?
I will attempt to summarise, and supply links to the original documents wherever feasible, of what is possibly the most interesting case of a US Federal Court debating an organization’s public relations activities since the Nike/Kasky story… remember?
An EuroAtlantic summit of senior social media and public relations academics and practitioners will take place, as already indicated in this and other blogs (www.euroblog2008.org) , in Bruxelles from March 13 to 15. The still preliminary, but almost definite, (I am a member of the organizing committee) seems to me rather juicy, as it combines the theoretical thinking of academics and scholars with the practice-oriented approach of senior practitioners from both sides of the Atlantic.