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PR Conversations
  • About
    • Our Talking Points
    • Dr. Heather Yaxley
    • Judy Gombita
    • Data protecthion and privacy policy
  • Current PR Conversations
  • Classic PR Conversations
    • PRoust Questionnaire
    • Your Public Relations book
  • Seasoned Posts

Tag: Public Relations

Posted on July 1, 2007 Seasoned Posts

Public diplomacy, soft power and sociological globalism: where they integrate with public relations.

While in Lisbon last week I met Gregory Payne, with whom I had the privilege to share the panel at the conference.

Posted on July 1, 2007 Seasoned Posts

Linking business strategy and excellent communication. The Grunigs are at it again..

Once more, on the new global public relations framework issue I have the pleasure of linking you to a presentation leipzig-linking-business-strategy-and-excellent-communication.ppt Jim and Larissa Grunig presented in Leipzig (Germany) last week on the theme: linking business strategy and excellent communication

Posted on July 1, 2007 Seasoned Posts

Who owns relationships? The case of Mo.Ve at the Lisbon conference on public relations and democracy

How does one approach the issue of stakeholder relationship management (or, better, governance..) from an operative perspective? This is the basic question which scholar Tom Watson from Bournemouth University in the UK, recently posted on his blog

Posted on June 28, 2007 Seasoned Posts

Linking Trust and Transparency

In 2006, an Institute for Public Relations survey identifying priority research topics put trust right at the top of the list. And what produces trust?

Posted on June 27, 2007 Seasoned Posts

Blogger outreach efforts gain “authority” when the CBC partners with Technorati

For public relations practitioners who include strategic or tactile media relations in their job responsibilities, there was an interesting announcement last week about the Canadian Broadcasting Corporation’s new partnership with Technorati.

Posted on June 25, 2007 Seasoned Posts

When “public relations” could have (should have) been in the movies

This is not at all a serious post, so please don’t bother reading it if you are doing any academic or student research. (Speaking of which, what’s up with all of the recent searches that keep landing on Toni’s “Tylenol” case study post?) On the other hand, if you are looking for a mental break and a laugh….

Posted on June 21, 2007 Seasoned Posts

Read this! The Government of Tanzania at the forefront of public relations management…an in-depth interview with Mindi Kasiga and Gerhard Butschi

In a recent post I referred to the Tanzanian Government case which Mindi Kasiga and Gerhard Butschi presented at the Global Alliance’s recent World Public Relations Festival in Cape Town, as one of the two most inspiring and innovative presentations.

Posted on June 21, 2007 Seasoned Posts

Read this! The Government of Tanzania at the forefront of public relations management…an in depth interview with Mindi Kasiga and Gerhard Butschi

In a recent post I referred to the Tanzanian Government case which Mindi Kasiga and Gerhard Butschi presented at the Global Alliance’s recent World Public Relations Festival in Cape Town, as one of the two most inspiring and innovative presentations.

Posted on June 20, 2007 Seasoned Posts

Benita Steyn tackles “what is the ultimate purpose of PR?”

I’m stealing Toni’s idea of extracting a worthy comment and turning it into a proper post. Benita Steyn, who previously commented on another post about this topic, provides the beginnings of what could be a great discussion on “what is the ultimate purpose of PR?”

Posted on June 16, 2007 Seasoned Posts

Will Gordon Brown want to ’spin an antispin campaign’ following Blair’s Reuters speech?

Last Friday I was in London and had the privilege, as Honorary Fellow of the CIPR, to participate to the Annual Fellows Luncheon which is held in the austere House of Lords, in the Cholmondeley Room: a truly fantastic setting on a gorgeous day overlooking the River Thames.

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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