Professional PR Development. Why bother?
Let’s talk about professional PR development. Why bother? That’s the question that started the following PR conversation between Kevin Ruck and Heather Yaxley. If you have views on this topic, then add a comment here or on social media. Dr Kevin Ruck Co-founder, PR Academy With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) practitioners not that bothered about career development? I have seen...