The four Ps of public relations leadership
The chair of the Global Alliance introduces the Madrid Momentum (Learning to Lead) and details four Ps that constitute the cornerstones of PR leadership By Anne Gregory, PhD, FCIPR It…
The communication process more important than outcomes on PR Conversations
Process is more important than outcome When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know…
Social media engagement: The PR2.0 shift for politics
Guest post by Tyler Orchard Social media engagement: The PR2.0 shift for politics Whether you work in the private or public sector, social media and PR2.0 have evolved into something…