The Melbourne Mandate: A professional beacon for PR
By Jean Valin, APR, FCPRS and Daniel Tisch, APR, FCPRS The last few years have witnessed a variety of successful global efforts to build consensus amongst public relations professionals and…
Influence behaviours: create social business guidelines valued as an employee resource
What are the advantages of making something a collaborative effort and promoting the terminology of “resource?” External and internal communication specialists in a communicative organization understand the significance and impact…
Three wise men – homage to a public relations paradigm
In the last PR Conversations post, Toni Muzi Falconi presented a revised conceptual framework that proposed an organization should apply six generic principles of public relations within the operative context…
Fifty shades of PR
What shade of PR do you practice? I believe that “PR is what PR does” which offers a broad perspective encompassing many shades. In a recent PR Conversations post, Fraser…
By Jove, PR for PR works!
Public relations for public relations is effective! Why should we be surprised? Guest OpEd by Toni Muzi Falconi “I have nothing against regulation that verifies and controls, in the public…
Refreshing the PR advocacy platform through the Melbourne Mandate 2012
With only a couple of weeks to go before the Global Alliance’s World Public Relations Forum (WPRF) kicks off, I was reminded of Heather Yaxley’s post around this time last…
Communication without borders…or marketplace competition
When it comes to sharing information about global public relations, standards and best practices, it’s great that typical marketplace “competition” borders can be put aside. Welcome to an atypical PR…