marketing miscues – PR Conversations

Challenges and risk mitigation for PR when the crisis root is social

September 30, 2013

When reviewing case studies in recent years regarding problems or issues that held the attention of the general public and media caused by or on social media, most can be…

Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020
PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…
Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020
What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…
Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020
Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…
Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020
Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…
Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020
That's great to hear - the linkage to measurement and evaluation is critical of course.

Tag: marketing miscues

Challenges and risk mitigation for PR when the crisis root is social