global discussion. local perspectives.
A recent Security Exchange Commission investigation on an insider trading scam, innocently involving a Brunswick New York manager, spurs calls for the regulation of the public relations profession. Nina Devlin,…
I asked a couple of friends to share their thoughts about the year 2008 for Portuguese PR. The sector is growing firmly despite of the economic context. Important steps towards…
Back in September, Heather Yaxley launched a fascinating and heated debate on the role of PR under the fairly tame title “A radical view of PR“. One thread of the…
Last week I participated to an exclusive and ‘secret’ summit of CCO’s from 15 major global corporations during which they discussed some of the major challenges facing their increasingly relevant…
“….Notwithstanding these examples there is growing recognition of increasing differences between opinion and behaviour in society today. If we are to be really successful in the use of social marketing…
In a recent exchange on this here blog Catherine Arrow wrote: … Somebody, somewhere has to hit the coalface first, and… (this) is the job of associations, so their members…
I submit that the paradigm of generic principles and specific applications and the practice of stakeholder relationship management constitute an effective integrated framework of reference for our professional community, capable…
Bear with me and please visit www.lucasossellaeditore.it . Mind you, the sound is in Italian so it might be better to move quickly along the few minutes to get a…
While there were few remaining doubts in Milano for me that the institutionalization process of the public relations function is ‘a fact of organizational life’, especially after the presentation of…
The recent Euprera congress in Milan advocated insitutionalization of PR as a strategic leadership function, where organisations value communications as a strength in the same way that they respect other…