Management – Page 18 – PR Conversations

October 17, 2006 Seasoned Posts

Canada to revise pr procurement? Professional associations are beginning to realize that pr is not only private sector…good news

An interesting effort by the Canadian Public Relations Association has just begun. In an early post of this blog I wrote of another action undertaken by the Italian PR Association (FERPI) to ensure that increasing public spending on public relations be carefully monitored. In yet another we commented the media take up and the CIPR’s quick response to a report which indicated a similar increase of spent in the UK….it seems as if professional associations...

October 15, 2006 Seasoned Posts

Thai communication leaders confident the recent military coup will boost their activities!

The presidents of the Marketing Association of Thailand, the Thailand Marketing Research Society, the Advertising Association of Thailand, the Thai Direct Selling Association and the Public Relations Society of Thailand agreed on the issue on October 11 despite the current lack of details of the government’s economic management policies.

October 15, 2006 Seasoned Posts

How public relations improves the quality of organizational decisions and accelerates their time of implementation

As community consultation and stakeholder engagement practices continue to grow… I believe negotiating, conflict and dispute resolution skills are going to be as important… if not more important… than media relations and crisis communications skills.

October 15, 2006 Seasoned Posts

Lou Capozzi- PR people are too siloed, should take a broader view and need to get better at managing advertising!

At the ICCO Global Conference in Delhi of a few days ago, Lou Capozzi, chairman of the Publicis PR Group, and Paul Taffe, chairman of Hill&Knowlton, challenged pr firms to step up to the opportunities created by what Lou called “The New Conversation Age.” The panelists documented the changes and outlined the skills needed in this emerging new environment — skills possessed by PR practitioners more than any other discipline.

October 9, 2006 Seasoned Posts

Again on licensing. The Puerto Ricans will have a go at it….

Two previous posts in this blog were dedicated, directly on indirectly, to the issue of regulation and /or licensing of public relations professionals. Following three recent important events (Richard Edelman’s call for licensing and his subsequent withdrawal from the Council of Pr Firms; PRSA’s decision, after twenty years of silence and resistance to public discussion, to make public on its website and in a recent issue of its monthly Tactics, some of the contents of...

October 5, 2006 Seasoned Posts

Harold Burson on full licensing from Delhi’s Icco conference! Professional Associations should get into the act and also devise and implement a pr for pr program!

In his keynote speech today 1005burson_speech_text.htm at New Delhi’s ICCO annual conference (Icco is the international association of national associations of public relations consultancies), Harold Burson surprised everyone by taking a strong stance on an issue which until only a few weeks ago was considered blasphemy in the US public relations community.

October 3, 2006 Seasoned Posts

A u-turn from the fork in the road. Jim Macnamara on practitioner research-phobia…

Is it enough for us to simply ‘accept’ that practitioners do not get involved in formative and evaluative research (a sort of ‘research-phobia’) because of lack of time and its prohibitive costs? For researches and academics, these are only outright excuses as low and even no-cost evaluation methods are widely available. Instead they cite practitioner lack of interest, commitment and knowledge, as the real underlying reason….

September 30, 2006 Seasoned Posts

P&G: 1 dollar in mktg pr leads to 2.8 dollars in sales versus 1.1 in advertising and 85 cents in promotions! 27% of the capitalization value of United Technologies may be attributed to external communication. How’s that for evidence???

What a grand Summit! One hundred highly privileged senior representatives of major corporations, public relations agencies, universities and research companies met in Portsmouth (New Hampshire) this week for the Institute for Public Relations’ Summit on Measurement, which IPR’s Ceo Frank Ovaitt proudly described as ‘the annual meeting of the best and brightest minds in public relations measurement, evaluation and research’! Don’t really know how true this is….but the Summit certainly exceed, at least, my expectations!…

September 25, 2006 Seasoned Posts

Telephone eavesdropping as a new ‘listening’ tool for pr: the recent cases of Hewlett Packard, Telecom Italia and George Bush

I imagine that of the many tools we currently adopt to ‘listen’ to stakeholders (focus groups, participatory observation, network analysis, quali/quantitative research, opinion polls, meetings….) the one which, in many countries, appears more widely used today, is telephone eavesdropping.

September 23, 2006 Seasoned Posts

Europe’s new publics are not national but European. However White Paper ignores this as it approaches a highly relevant conference in Madrid on European public opinion

I already mentioned in one of my first posts that the European Commission has opened a wide public consultation process amongst its citizens on a White Paper for Communication, which is intended as the first step to the implementation of Plan D, a detailed five year public relations plan.