Exploring "A Brand New World" radio doc
It’s a brand new world. Brand being the key word. Coke, Starbucks, Nike—they all want to sell you something. They always have. But today, brands are not just products and…
Goodbye brand journalism and content marketing…hello DIY corporate media!
Evolving to corporate media It was almost a year ago that I interviewed Ira Basen on The intersection of public relations and journalism in the digital age on PR Conversations,…
The intersection of public relations and journalism in the digital age
A conversation with CanWest’s newest Fellow appointment, Ira Basen Notice from the Faculty of Information and Media Studies (FIMS) at Western University “On behalf of the FIMS appointments committee, I…
Occupy Next (CBC Radio documentary)
New CBC Radio documentary: Occupy Next We’re interrupting our regularly scheduled PR Conversations programming to tell you the exciting news that that Ira Basen has another documentary, airing on Sunday,…
Truth to Power: A tribute to PR pioneer and critic, Chet Burger
Guest post by Ira Basen I think the hardest thing for anybody in life, certainly anybody in public relations or among management consultants, is to tell truth to power.” —…
Engineering Search: The story of the algorithm that changed the world
New radio documentary from Ira Basen airs on December 5th This coming Sunday (December 5th), a new, one-hour documentary is set to air on CBC Radio One’s The Sunday Edition.…