Message pointer: Demonstrating value
I'm pointing you to the Message from the President, which recently went online on the Canadian Public Relations Society’s website. In his message, Dr. Terrence (Terry) Flynn, APR, FCPRS, outlines…
Jon Iwata at the Yale Club last night. Are corporate ideology and cultural integralism back in town?
Last night, at New York’s Yale Club, I participated in the Institute for Public Relations’ Annual Distinguished Lecture and Awards event. The lecture was by Jon Iwata, IBM’s Senior Vice…
Invent what you like, but at the end, you communicate-with to develop relationships. Even Roberts and Sorrell now say this of advertising!!
Only a few days ago in Rome Kevin Roberts, the global Ceo of Saatchi, addressing a professionally mature corporate audience, said something like ‘ the most dramatic change which is…
Don Bates: turning theory into practice. An integrated software platform.
In replying to a comment by Don Bates to a recent post on this blog, I invited him to write a guest post to better illustrate the reasons why he…
Difference between King III and King II Reports on Governance
The King Report on Governance for South Africa 2009 and the King Code of Governance Principles (King III) plus the Practice Notes that support it, were released at the beginning…
Introducing a new, maple-infused definition of public relations, in both official languages
At the Canadian Public Relations Society’s Annual General Meeting, held on June 7, 2009, in Vancouver, British Columbia, CPRS member in attendance were introduced to new, official definitions (in English…
A RESET of our profession? Takeaways from Global PR directors of General Electric, Pfizer, Mastercard, Kodak, Bausch and Lomb, Swiss RE, Viacom
The day after Pfizer announced it would ensure free medicines to laid-off and non insured workers for one year, Ray Kerins, head of global pr for the big pharma company…
King III Report on Governance for South Africa available for Comment
The long-awaited Draft King III Report and its Principles have been made public by the Institute of Directors in Southern Africa (IOD). Of particular interest to Public Relations/ Corporate Communication…
Will our ‘golden goose’ inadvertently become a blessing for the public relations profession?
A recent Security Exchange Commission investigation on an insider trading scam, innocently involving a Brunswick New York manager, spurs calls for the regulation of the public relations profession. Nina Devlin,…
Growing professionalism in Portugal, still to be accomplished the shift for the social media / relationship management paradigm
I asked a couple of friends to share their thoughts about the year 2008 for Portuguese PR. The sector is growing firmly despite of the economic context. Important steps towards…