global discussion. local perspectives.
The relationship between the Vatican and Public Relations is, at the very least, as old as the Propaganda Fide (1622)… More recently…the first Masters program in Public Relations ever held…
With its roots in 1546, the wisdom underlying the John Heywood proverb ‘enough is enough‘ has been recognised by many. But when is enough truly enough? The churning over the…
I’ve been wanting to write a post about the importance of internal stakeholder management or internal communication in the current scenario of economic recession for a while. Now, after having…
Are we finally seeing, moment by moment, a public relations approach unfold…or is it only a disastrous and desperate exercise in spin? You will remember that years ago (not as…
“….Notwithstanding these examples there is growing recognition of increasing differences between opinion and behaviour in society today. If we are to be really successful in the use of social marketing…
Bear with me and please visit www.lucasossellaeditore.it . Mind you, the sound is in Italian so it might be better to move quickly along the few minutes to get a…
The recent Euprera congress in Milan advocated insitutionalization of PR as a strategic leadership function, where organisations value communications as a strength in the same way that they respect other…
Just when you think an issue is sorted, done, dusted and settled – up it comes again. The issue on my mind today is gender and its impact on public…
In these last two weeks -as I am sure each of you- I have been struggling to make some sense out of what is happening in the world, in order…
I am not an advertising agent, but a storyteller. This statement concludes a splendid article by Gugliemo Emanuel, correspondent from London of the Italian daily Corriere della Sera…dated December 1…