A year end invitation to discuss the global public relations attack against Google

I have no personal gripe with Google If anything, as an intense yet only partial user of its many and increasing services, I am a satisfied consumer of Google. This however does not necessarily imply that I am an ally. You have surely realized over these recent weeks and months that Google is under an intense public relations attack globally driven by an explicit and implicit coalition of mainstream media and book publishers , of...

A stakeholder relationships approach to global climate change

Business as UnUsual as the reset for organizational thinking and Changing Mindsets by focussing on the consequences and not the concept of climate change for the public debate. These are my major takeaways from last Friday’s closed door sherpa meeting of global experts, leaders and thinkers of sustainability convened in Rome by Enel. Basically this amounts to what I would call, mostly a stakeholder rleationships agenda. Period. On one hand, the Business as UnUsual concept...

Invent what you like, but at the end, you communicate-with to develop relationships. Even Roberts and Sorrell now say this of advertising!!

Only a few days ago in Rome Kevin Roberts, the global Ceo of Saatchi, addressing a professionally mature corporate audience, said something like ‘ the most dramatic change which is disrupting the advertising markets is that we are now required to develop relationships with customers’. Sir Martin Sorrell , Ceo of WPP, said more or less the same about one year ago in New York.

Don Bates: turning theory into practice. An integrated software platform.

In replying to a comment by Don Bates to a recent post on this blog, I invited him to write a guest post to better illustrate the reasons why he believes that a specific, existing and comprehensive software program (comPro Executive) can significantly support public relations professionals in adopting and adapting a new global stakeholder relationship governance operating platform which, together with many other scholars and professionals all over the world (although we might call...

Difference between King III and King II Reports on Governance

The King Report on Governance for South Africa 2009 and the King Code of Governance Principles (King III) plus the Practice Notes that support it, were released at the beginning of September. According to Toni Muzi Falconi, “it constitutes a dramatic acceleration of the growth of our profession. Can we now prove to be up to the challenge?”  In March this year, just after the draft King III Report was published for comment, I invited...

Culture and Public Relations: a letter from Bled, Slovenia

As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed and intelligent public relations scholars: Dejan Vercic, Danny Moss and Jon White, successfully convene, every first weekend of July, la ‘crème de la crème’ of global public relations thinking to listen to and discuss papers presented by young, old and middle aged students, scholars and...

A RESET of our profession? Takeaways from Global PR directors of General Electric, Pfizer, Mastercard, Kodak, Bausch and Lomb, Swiss RE, Viacom

The day after Pfizer announced it would ensure free medicines to laid-off and non insured workers for one year, Ray Kerins, head of global pr for the big pharma company (‘we are 50 bl. dollar start up company’ he says…) told an attentive audience of colleagues representing agencies from all over the world, that the idea had not come from top management nor from him, but directly from employees who gathered around internal social networks.