global discussion. local perspectives.
Once more, on the new global public relations framework issue I have the pleasure of linking you to a presentation leipzig-linking-business-strategy-and-excellent-communication.ppt Jim and Larissa Grunig presented in Leipzig (Germany) last week on the theme: linking business strategy and excellent communication
One year has passed since PRSA, NYU and I organized in New York a four day intensive workshop for 18 senior professional participants from all over the world on the theme: towards a new global public relations model, from theory to practice.
As well as being a complete information junkie, I am also, I must confess, a compulsive planner of crisis management strategies, even when they are not mine to plan. So when I read of the cyber pirates’ attack on Estonia and continued my on-going fascination with World Without Oil, all sorts of possibilities and scenarios sprang to mind.
By far the most interesting presentation of the Fourth World Public Relations Festival arrived when Ms. Mindi P. Kasiga, Senior Communication Officer from the Office of the President of Tanzania, brilliantly took us through a fascinating five year process of total rehaul of that Government’s communication in its transition from an information to a dialogue based model of public relations practice.
The best piece news I have to report from Cape Town is that Colin Farrington from the CIPR is the new Chair of the see recent interviewGlobalAlliance, while my young co-blogger Joao Duarte from Lisbon (link to authors of this blog to see references and read his posts) is now the first part time employee of that organization.
Sustainable Communication doesn’t work without listening. This is surely one of the outtakes of the 4th World Public Relations Festival held in Cape Town, South Africa.
These words might have come from any of our colleagues at the 4th World PR Festival, jointly organised by the Global Alliance and the PR Institute of Southern Africa (PRISA) in Cape Town. But no, they where said by a politician.
How do we keep business on this comeback trail? Public relations will play a critical role in the process. How do PR professionals help business remain trusted?
In its Daily ‘Dog section of the website, Bulldog Reporter (which bills itself as “The Leading Source of PR Views, News and Tools”) usually has a running “Pulse of PR” spot poll. Often time the results are interesting and relatively useful from a “trends” perspective. Given the glut of information (from many mediums) and opinion over the past week, the most recent one seems particularly timely. Do you think it’s too soon for the media...
The only thing that I regret is not having been able to understand (because of the lack of an english translation) of three and one half presentations (out of nine!) which unfortunately were in the Russian language (the Russian one of course, Belarus, Polish and half of the Latvian one). However the ones I was able to understand (English, Italian, Lithuanian, Ukrainan and German one) were well worth it.