A defining moment for public relations
By Terry Flynn, PhD, APR, FCPRS Over the past few weeks, hundreds of public relations professionals were engaged in the Public Relations Society of America-led initiative to “redefine” public relations. This program, which includes the support of various public relations organizations—such as the International Association of Business Communicators (IABC), the UK’s Chartered Institute of Public Relations (CIPR) and the Global Alliance for Public Relations and Communications Management (GA)—has sparked interest, debate and dialogue across the...