Is it communication for development or is it public relations? Does it really matter what it is, as long as it is what it is? A fascinating, somewhat irritating, but truly rich chronicle of a passionate exchange on (what I would call..) stakeholder relationship practices.. Peter and Paul have a go..and..Ursula helps shed some light..

Next Friday, October 27, in Rome (Italy) the Global Alliance is holding a ‘special event session’ at the World Congress on Communication for Development (see earlier posts) whose official title is: The role of public relations in the new development paradigm. In preparation for this event -and in view of the final recommendations of the three day debate with some 600 participants from all over the world- a first, rough and explicitly ‘all-encompassing-and-to-be-very-much-slimmed-in-its-final-version’ draft of the final document, was...

Again on licensing. The Puerto Ricans will have a go at it….

Two previous posts in this blog were dedicated, directly on indirectly, to the issue of regulation and /or licensing of public relations professionals. Following three recent important events (Richard Edelman’s call for licensing and his subsequent withdrawal from the Council of Pr Firms; PRSA’s decision, after twenty years of silence and resistance to public discussion, to make public on its website and in a recent issue of its monthly Tactics, some of the contents of...

Is the UK practice more focussed on media relations while the USA practice is increasingly straying away from media relations? Your opinion?

I receive mixed reactions from my interlocutors when I argue that, while it is fair to consider, as a great many do, the UK model of practice in public relations more similar to the US than to the Continental European one, there however remains today one fundamental difference related to the attitude of a growing number of practitioners toward relationships with the media.

Europe’s new publics are not national but European. However White Paper ignores this as it approaches a highly relevant conference in Madrid on European public opinion

I already mentioned in one of my first posts that the European Commission has opened a wide public consultation process amongst its citizens on a White Paper for Communication, which is intended as the first step to the implementation of Plan D, a detailed five year public relations plan.

Harold Burson speaks out….times are-a-changing…

The September issue of Italian monthly media and journalism monthly Prima Comunicazione , which has just hit the newstands, has a four page interview I did with Harold Burson in view of his forthcoming visit to Italy scheduled for October 12 and 13. Some may recall that I had already posted the interview with harold burson on this post some days ago only to remove it when I realised that I was not doing the monthly magazine a...

A crucial appointment for concerned public relators will be next month in Rome at the first ever World Congress of Communication for Development

The principle that public relations in any organization (private, public or social) needs to be involved in the decision making process before decisions are taken…and this…. assuming that the truly strategic role of our profession is of a ‘reflexive’ nature, which implies a careful listening, understanding and interpreting of stakeholder groups in order to improve the quality of that process and to accelerate the implementation of its decisions, will be featured as the core content...