Exploring "A Brand New World" radio doc
It’s a brand new world. Brand being the key word. Coke, Starbucks, Nike—they all want to sell you something. They always have. But today, brands are not just products and…
Goodbye brand journalism and content marketing…hello DIY corporate media!
Evolving to corporate media It was almost a year ago that I interviewed Ira Basen on The intersection of public relations and journalism in the digital age on PR Conversations,…