Exploring "A Brand New World" radio doc
It’s a brand new world. Brand being the key word. Coke, Starbucks, Nike—they all want to sell you something. They always have. But today, brands are not just products and…
Goodbye brand journalism and content marketing…hello DIY corporate media!
Evolving to corporate media It was almost a year ago that I interviewed Ira Basen on The intersection of public relations and journalism in the digital age on PR Conversations,…
Paull Young at heart: Having a positive impact on the world, one charity: water at a time
Here’s a short intro to Paull Young: He’s the guy who, while working in a quiet office with you, on some tedious but essential deliverable, late at night, will start…
The communication process more important than outcomes on PR Conversations
Process is more important than outcome When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know…
Contending for content – PR, journalism and marketing
Back in the 1970s, there was a vision of a paperless office; whilst the futurist, Alvin Toffler predicted increased technology was creating information overload. The reality is that we’re using…