Exposing PR's weaknesses
I’m concerned about public relations. In the way that the Texas mother who created the Ignore No More app was concerned by her son ignoring her mobile phone calls. PR…
Using Twitter for PR events
How should you use Twitter for public relations events? This is a topic we’ve pondered among the PR Conversations team (Judy Gombita, Markus Pirchner and Heather Yaxley). Twitter offers potential…
There’s no such thing as online or digital PR anymore…
That seems to be the message from Philip Young who, with David Phillips, is editing a special edition of the online journal, PRism on the topic: Beyond Online Public Relations…
A year end invitation to discuss the global public relations attack against Google
I have no personal gripe with Google If anything, as an intense yet only partial user of its many and increasing services, I am a satisfied consumer of Google. This…
Public Relations, Capitalism and Democracy – Public Relations and Development: two provoKations from my excellent students
I have just concluded my course on global relations and intercultural communication at NYU in New York. The intense interaction with 10 highly committed graduate students –two Russian, three American,…
From Oceania and the Mediterranean: our body of knowledge continues to grow
Innovation in public relations thinking and practice continues to come from all over the world. Interestingly, in most cases the contributions are not from a single local source but from…
Transforming a Fly into an Elephant: our Russian Colleagues have an Official Hymn! While CIPR in the UK grants Chartered Status to 25 professionals
….And it’s true, my friend, we can even do miracles, create a legend; turn a fairy-tale into reality, transform a fly into an elephant, a donkey – into a camel,…
+10%! those increasingly muddy waters between evaluation/measurement and return on investment
A few days ago, I accompanied a few colleagues to an important pitch for a global public relations program on behalf of a prominent market leader on which we had…
Jon Iwata at the Yale Club last night. Are corporate ideology and cultural integralism back in town?
Last night, at New York’s Yale Club, I participated in the Institute for Public Relations’ Annual Distinguished Lecture and Awards event. The lecture was by Jon Iwata, IBM’s Senior Vice…
A stakeholder relationships approach to global climate change
Business as UnUsual as the reset for organizational thinking and Changing Mindsets by focussing on the consequences and not the concept of climate change for the public debate. These are…