Posted on PR Nexus

Stockholm Accords first draft up for comments. Please contribute, suggest, criticise and help shape the future of our profession

Have you ever heard of any profession uniting more than 70 national professional associations to implement a global yet highly flexible and local advocacy program to enhance its own perception in society by arguing issues where it believes to contribute more value to social, private and public sector organizations? This blog has already discussed the Stockholm Accords process here and now the first draft of the Accords accompanied by references, glossary and other explanations is...

Posted on PR Vision

"Intel inside&"? Reinventing our profession … before extinction?

In a nutshell: the world gets more complicated, communication as a dialogue function is increasingly demanding, all stakeholders claim a legitimate interest in a corporate and “pull” what they need, while the communication professional reminds me of the young Dutch boy trying to halt the water bursting through the dam by putting his little fingers in the cracks.

Posted on PR Nexus

To listen, to engage: empty buzzwords?

"Over the past years, we’ve seen very smart people make mistakes because they didn’t understand the context in which they were operating" - this sentence is extracted from an interesting op-ed column of last Friday’s NYT under the title 'the power elite'

Posted on PR Mediums

2010: Battle begins for "real-time" relationships

Read the paper? Nah - that's old news. Watched the broadcast? No need, we were there when it happened. Tracked Twitter trends to spot what's unfolding? Didn't bother, we saw it coming because we know and work directly with the community. How did you tell people? We operated a Living Story.

Posted on Seasoned Posts

Have More Walls Come Tumbling Down?

 Co-authored with Mike Klein In the later part of the year that ends today, much attention has been paid to the 20th anniversary of the fall of the Berlin Wall. But another wall seems to have been definitively torn down this year with much less brouhaha: the distinctions between social, political, commercial and employee communication. The Public Relations model of defensive “representation” is thus beginning to give way to the political campaign model of proactive...