What is ‘the public interest’?

A run on the Northern Rock bank in the UK this week got me thinking about ‘the public interest’ again, especially after Mervyn King, Governor of the Bank of England told a House of Commons select committee that he would have preferred to give covert aid to Northern Rock, without the public being aware of the Bank’s intervention, but that would be illegal.

PR jobs of the future

Thinking about the recent conversation regarding the merits or otherwise of studying public relations, I am reminded of Karl Fisch’s statement in his fascinating Shift Happens presentation (now available at The Fischbowl as a pdf or word file) that: “We are currently preparing students for jobs and technologies that don’t yet exist . . . in order to solve problems we don’t even know are problems yet”. What should we be doing in PR to prepare for this...

Fires in Greece, Crisis Communication and a serious example from Portugal on synergistic communication and the power of networks

In recent debates on PRConversations about the level of strategic practice of PR, the value of licensing, the role of active professional associations or even the misguided conceptions about lobby, I must confess I couldn’t bring much positive experience from Portugal unless that great advantage that lies in the fact that we can still do things from scratch and try to learn from the best examples all over the world. So now I want to...

What Can Today’s CEOs do for Tomorrow’s Leaders?

This post on the Institute for Public Relations website is from guest author Ken Makovsky. Think about all the issues that face CEOs at major companies: everything from ethics, safety and diversity in the workplace to environmental sustainability and regulatory compliance … all on a global scale. Failure to successfully manage such issues can cost a company its profitability or even its ability to survive. The challenge is compounded by the fact that the world...