Getting serious about PR crisis case studies
Whenever an organisation experiences a ‘crisis’ (or more commonly an incident of lesser magnitude), it is invariably jumped upon as a PR disaster by the online PR pundits who cannot…
Corporate blogs and social networks: The experience of Ericsson France
Guest post by Olivier Cimelière, Vice President Corporate Communications, Ericsson France The boom in blogging has precipitated a radical change in external communications techniques deployed by corporations and institutions. Companies…