EUPRERA STEPS UP ITS PROFILE

Euprera, the European Association of Public Relations Research and Education steps up its profile, launches mid march Euroblog 2008 summit in Bruxelles in partnership with Edelman while extending to end January the deadline for papers to be delivered at its October 2008 Milano Congress on the Institutionalization of Public Relations and Communication Management, including a special grant from the Institute for Public Relations.

Larry Foster: back to real relationships, not only virtual

Please do take a good and quick look at Larry Foster’s very recent acceptance speech of the Alexander Hamilton Medal at IPR’s annual event at the Yale Club in New York. For those of us who are (or believe they are) ‘geeks’ so-to-say it amounts to a back-to-basics wake up call! For the others, many of whom remain luddists or, in any case, thorough sceptics on the application of new technologies to public relations (the...

Thinking inside the box about technology and PR

Kirk Hallahan, professor at Colorado State University, is the 2007 recipient of the Institute for Public Relations Pathfinder Award for outstanding scholarly contributions. Hallahan has focused his recent research on the application of online technologies to PR practice. In a column available on the Institute website, he summarizes much of what he has learned in four observations.

How Philip Morris uses public relations to change the regulatory environment of the tobacco industry… Ann Landman exposes an apparently effective plan

Recently, an articulate and highly informative article by Ann Landman appeared on pr watch. Although quite critical and explicitly biased, it details Philip Morris’s current public relations activities to modify existing regulation of the tobacco industry in the United States, and (I believe) provides a most interesting backstage analysis of our profession—very stimulating food for thought for all of us.