The Art and the science of leaving one’s mark: A requiem for Arthur Yann
“What I’d really like people to say about me after I’m gone is that, in some small ways, I left the profession and the companies and clients I represented better…
Arthur Yann: public relations in a fishbowl
An in-depth interview with the gent practising PR for the world’s largest organization of public relations professionals There’s an irony that public relations as a discipline struggles to manage the…