global discussion. local perspectives.
Two intense days (7-8 July) of critical debate (www.bledcom.com) for one hundred public relations scholars on the European Commission’s White Book calling for a new communication policy to shorten distances between Citizens and European Institutions.
As reasons for this, interviewees cite the reporting of facts which are either not true, or confusive, and in any case only opportunistic. Communicators also specifically cite the ‘lack of internal culture in organizations, which produces incoherence between stated values/principles and effective behaviours’.