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Seasoned Posts

Harold Burson speaks out….times are-a-changing…

September 22, 2006

The September issue of Italian monthly media and journalism monthly Prima Comunicazione , which has just hit the newstands, has a four page interview I did with Harold Burson in…

Seasoned Posts

Varnish: this is what Sir Martin Sorrell thinks of Public Relations. Great news..really great news..

September 18, 2006

At WPP, we have never seen responsible corporate behaviour as a coat of public relations varnish… From Sir Martin Sorrell’s opening letter of the 2005 WPP Corporate Social Responsibility Report…

Seasoned Posts

This blog is boring? Here’s a good one: on coconut, public relations, diversity and political correctness!

September 18, 2006

A few friends send me messages inviting me to be more provocative. This blog is too serious…some write. Others say I should be more daring…They are definitley correct and I…

Seasoned Posts

What about a global public relations language? The XPRL project needs a boost and we can all give our contribution!

September 16, 2006

Xprl stands for ‘extensible mark up public relations language‘ and for two years has been the focus of an international grass roots project based in London operating also in the…

Seasoned Posts

A crucial appointment for concerned public relators will be next month in Rome at the first ever World Congress of Communication for Development

September 16, 2006

The principle that public relations in any organization (private, public or social) needs to be involved in the decision making process before decisions are taken…and this…. assuming that the truly…

Seasoned Posts

Joao Duarte: evoking the communicating-with paradigm implies consequences which shake the pillars of public relations as we have learned to practice it…..

September 15, 2006

Ever since Edward Bernays proposed Public Relations as an attempt, by information or persuasion, to engineer public support for an activity, a cause, a movement or an institution, the practice…

Seasoned Posts

Catherine Arrow on… building relationships is our purpose

September 15, 2006

Old models of public relations practice were framed around the hierarchical organisational structures created in the 19th and 20th Century. Business and organisational models have changed dramatically in the last…

Seasoned Posts

686 respondents to a Global Alliance survey allow a first draft profile of today’s ‘concerned’ public relations professional

September 9, 2006

A few weeks ago the Global Alliance asked its 66 association members, from as many countries, to urge their 160 thousand individual members to participate to an on-line global survey.…

Seasoned Posts

On the licensing of public relations: the debate revamps. Where are we to go?

September 9, 2006

Richard Edelman’s recent decision to withdraw his company from the US Council of Pr Firms on the grounds that ‘we disagree with the Council on a few fundamental points’… as…

Seasoned Posts

The day after: apologies and gratitude…

September 2, 2006

This blog was made available to the public yesterday September 1 and, first of all, I must apologize to visitors for having decided to temporarily remove my interview with Harold…

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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