PRoust Questionnaire: Sean Kelly
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are…
Deconstructing the Century of the Selfie for PR purposes
One big question is whether we as public relations practitioners can afford to migrate (professionally) from “we, the intelligent few” to “we, the people,” primarily by helping our clients to…
Relations with customers and prospects
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast…
Analyzing “results” from a communications performance measurement conference
“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Fraser Likely By Mary Jane Martin, MS, APR It was…
Contemplating selfie disruptions in historical and modern-day PR
“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to…
Calculating your worth in public relations
A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Not the number that…
Popping candy politics prioritises publicity over policies
With the date of the UK general election set as 7 May 2015 – and dissolution of Parliament therefore already determined as 30 March, we’re in a period of what…
Examining the (weird) science of communication presentations
Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will…
Winning better relations with the community
One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. A socio-cultural turn was noted by Lee…
Double-dipping exposes reputation risk in blurred boundaries of PR and journalism
When it comes to reputation, there is little distinction between a real conflict and a perceived one Op-Ed by Daniel Tisch, APR, FCPRS As media scandals go, it was a…