global discussion. local perspectives.
Day-to-day business will inevitably continue as usual, but a true partnership requires something else: (it requires) reputation, credibility and an ability to generate trust which X has dissolved…
Eighteen months have passed since some 600 professionals, scholars and students from 42 countries met in Trieste, Italy (thanks to Ferpi and the Global Alliance) to discuss for three days…
If you visit the Global Alliance website and click on Landscapes; if you read the Global Public Relations Handbook (2004) edited by slovene Dejan Vercic and indian Sriramesh Krishnamurthy, or…
In the Italian language the term ‘marchetta’ (literally..a small brand..to be pronounced as marketta) indicates a quick and dirty service one performs for another in exchange for a non confessable…
December 4 will be D-Day for XPRL. It is with unabashed hope and trepidation that I am pleased to inform readers of this blog that in London, December 4 in…
This is, for once, a positive story on how the public relations professional community is able to get its act together and to make an effective impact on the public…
The second annual EuroBlog2007 survey into the impact of social media on Public Relations practice in Europe, organised by Euprera (http://www.euprera.org) has just taken off…
The web site of the Institute for Public Relations has just posted this morning a paper, which I wrote, whose intent is to initiate a discussion amongst our professional and…
As many professionals operate in the travel and tourism sector, and as the general concept of branding (corporate and product/service) is more and more intertwined with that of stakeholder relationships…
There is much talk about the booming Chinese public relations sector. Some say that by 2010 there will be one million (!) Chinese professionals with a college degree. Here is…