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global discussion. local perspectives.

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Seasoned Posts

Towards a new global public relations model: from theory to practice. Where are we? A webinar and a very recent paper by a young doctorate student: Chiara Valentini

June 7, 2007

One year has passed since PRSA, NYU and I organized in New York a four day intensive workshop for 18 senior professional participants from all over the world on the…

Seasoned Posts

Anne Gregory on relationships between public relations and journalism

June 7, 2007

I don’t know how to do this properly, but I would like to recoup the discussion which has been going on in this blog about this evergreen issue because it…

Seasoned Posts

Personal Ethics and Universal Hypocrisy

June 7, 2007

Recently I reviewed a research thesis written by Anastasia Grynko, a Ukrainian student based in the U.S., titled “Bribery for News Coverage: Research in Ukraine”. Anastasia interviewed 30 “communication leaders”…

Seasoned Posts

Ronel Rensburg joins us from South Africa: a lot is going on in that part of the world! Welcome.

June 5, 2007

I have pondered about entering into this very interesting and unique debate opportunity about our subject and after reading a few postings I am now convinced that as a citizen…

Seasoned Posts

Embedding culture into business: a great italian experience now also readable in the english language

June 4, 2007

Michela Bondardo, head of Bondardo Comunicazione in Milano, Italy, has been spearheading now for ten years, a highly successful project called Impresa e Cultura (enterprise and culture) to which some…

PR Nexus

Raconteur Richard Edelman weaves an effective narrative during mesh07 keynote interview

June 4, 2007

Stuart MacDonald (mesh co-founder and organizer) began Thursday’s keynote interview by asking Richard Edelman, president and CEO of the world's largest independent public relations firm, his definition of PR. “Public…

Seasoned Posts

this is reallly a quantum leap! a sustainability meter just introduced by Italy’s ENEL to facilitate individual stakeholder relationships

May 31, 2007

I am sure you are going to love this one…if you have a little bit of patience: it is well worth it!

Seasoned Posts

Planning for Global Meltdown (or how to keep the Cyber Pirates at bay)

May 29, 2007

As well as being a complete information junkie, I am also, I must confess, a compulsive planner of crisis management strategies, even when they are not mine to plan. So…

Classic PR Conversations PR Mediums

Ira Basen addresses challenges facing both public relations and media representatives

May 28, 2007

Ira Basen of CBC Radio’s “Spin Cycles” series fame recently addressed attendees at CPRS Toronto's annual general meeting. Ira has kindly granted permission for his speaking notes to be reproduced…

Seasoned Posts

Is astroturfing truly counter productive? I wonder…..

May 25, 2007

If we agree that credibility and familiarity of both source and content are prerequisites for any communication to be effective, we must always remember to be very careful when we…

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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