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Seasoned Posts

The Ugly Side of Eastern European PR. I Wish it Were a Joke

June 27, 2007

Here is an ad that a Ukrainian firm mails to prospective clients. It’s self-explanatory, really. *** SmartManager company offers: 1. Placing PR-materials in the elite pool of publications that usually…

Seasoned Posts

Blogger outreach efforts gain “authority” when the CBC partners with Technorati

June 27, 2007

For public relations practitioners who include strategic or tactile media relations in their job responsibilities, there was an interesting announcement last week about the Canadian Broadcasting Corporation’s new partnership with…

Seasoned Posts

Internal communication as part of nationbuilding in government

June 26, 2007

I was recently summonsed to the Presidency in Pretoria to come and assess their “internal communication”. It struck me – once again – that even in the highest order of…

Seasoned Posts

When “public relations” could have (should have) been in the movies

June 25, 2007

This is not at all a serious post, so please don’t bother reading it if you are doing any academic or student research. (Speaking of which, what’s up with all…

Seasoned Posts

Read this! The Government of Tanzania at the forefront of public relations management…an in depth interview with Mindi Kasiga and Gerhard Butschi

June 21, 2007

In a recent post I referred to the Tanzanian Government case which Mindi Kasiga and Gerhard Butschi presented at the Global Alliance’s recent World Public Relations Festival in Cape Town,…

Seasoned Posts

Read this! The Government of Tanzania at the forefront of public relations management…an in-depth interview with Mindi Kasiga and Gerhard Butschi

June 21, 2007

In a recent post I referred to the Tanzanian Government case which Mindi Kasiga and Gerhard Butschi presented at the Global Alliance’s recent World Public Relations Festival in Cape Town,…

Seasoned Posts

Benita Steyn tackles “what is the ultimate purpose of PR?”

June 20, 2007

I’m stealing Toni’s idea of extracting a worthy comment and turning it into a proper post. Benita Steyn, who previously commented on another post about this topic, provides the beginnings…

Seasoned Posts

Will Gordon Brown want to ’spin an antispin campaign’ following Blair’s Reuters speech?

June 16, 2007

Last Friday I was in London and had the privilege, as Honorary Fellow of the CIPR, to participate to the Annual Fellows Luncheon which is held in the austere House…

Seasoned Posts

CSR Takes Quantum Leap into Social Media: Roberto Zangrandi does a guest post on Strumpette

June 14, 2007

(Extracted from Strumpette) Here’s an excellent example of a corporation doing it right and utilizing social media to LISTEN to the “conversation.” Meet our new friend Roberto Zangrandi.

Seasoned Posts

Desperate dillweeds: this is what we are, says the Washington Post!

June 12, 2007

With increasing frequency we are rapped by the media. Many times this is justified, and this what hurts the most. A few weeks ago this is what Gene Weingarten wrote…

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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