500 PR Conversations

This is post #501 – which seems a useful milestone to reflect on the previous 500 posts at PR Conversations, and invite you to contribute your views on the blog overall. For me, PR Conversations has provided a global platform for debating and considering a wide range of classic and contemporary developments in public relations. I have had the opportunity to present some new thoughts and argue my viewpoint in relation to some traditional concepts....

PRoust Questionnaire: Fraser Likely

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Fraser Likely: 1. What is your most striking characteristic as a PR practitioner? An on-going desire to contribute expertise at the strategic level (rather...

By Jove, PR for PR works!

Public relations for public relations is effective! Why should we be surprised? Guest OpEd by Toni Muzi Falconi “I have nothing against regulation that verifies and controls, in the public interest, the consequences of our actions, because we need to be fully responsible for what we do. As journalists need to be free to write what they wish, we also need to be free to act as we wish. But over certain limits both of...

Refreshing the PR advocacy platform through the Melbourne Mandate 2012

With only a couple of weeks to go before the Global Alliance’s World Public Relations Forum (WPRF) kicks off, I was reminded of Heather Yaxley’s post around this time last year on relationship advice for PR practitioners. More than 700 delegates from every continent will be meeting in Australia and part of the agenda will include a robust discussion on the Melbourne Mandate, designed to build on the Stockholm Accords agreed to at WPRF 2010....

An honest role for PR in integrated reporting vs. sustainability propaganda

By Mojca Drevenšek What is the role and importance of public relations professionals in fostering integrated reporting (IR) practices in corporations and other organizations? This was the theme of my 2012 Bledcom paper, highly influenced by an earlier conference paper by Benita Steyn and Estelle de Beer, “The Strategic Role of Public Relations in the Process of Integrated Reporting” (republished on PR Conversations). In this guest post I outline my paper’s most important concepts. Defining...

BLEDing-edge public relations research in 2012

Bled Symposium 2012 summary by Toni Muzi Falconi Ten years ago, in July 2002, some 100 scholars and professionals from many European countries met in Bled, Slovenia, to discuss and launch the Bled Manifesto, possibly the single most important document concerning our profession to date; this document has had a huge impact on developments in Europe and around the world. Bled is a cozy little lakeside village in Slovenia where, since 1993, Dejan Verčič and...

Making public relations history

“Any fool can make history, but it takes a genius to write it”, according to Oscar Wilde. Those of us assembling in Bournemouth for the third International History of Public Relations Conference can debate this view after two days of illuminating presentations on the history of our field. We should also remember another Wilde quote: “Education is an admirable thing, but it is well to remember from time to time that nothing that is worth...

PRoust Questionnaire: Jane Tchan

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Jane Tchan: 1. What is your most striking characteristic as a PR practitioner? I am guided by spiritual and moral beliefs, so one of...

PRoust Questionnaire: Sean Williams

  The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.  If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Sean Williams: 1. What is your most striking characteristic as a PR practitioner? My analytical, academic and rather intellectual approach to internal communication...

Grunig PR Masterclass: Insight into diversity and excellence

This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the video below. In addition, Heather Yaxley provides a brief overview of the highlights of the lecture. We extend our thanks to James, Larissa and Toni for offering the video to PR Conversations.   Introduction by Toni Muzi Falconi A few years ago, PR Conversations published...