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Seasoned Posts

Live at the Inauguration with 3000 “Friends” per Minute

January 21, 2009

I had a new experience yesterday that helped me understand the “social” in social media a little better. I use Facebook to maintain with far-distant friends and to get back…

Seasoned Posts

How cognitive dissonance is impacting this growing universal habit of blaming the media for the worsening of the crisis.

January 10, 2009

Some 77% of american public opinion (if such an animal ever existed) is reported to consider media reports largely responsible for the worsening of the global economic crisis. What is…

Seasoned Posts

Starving for Context and Translation: Lessons from the 2008 Food Crisis

January 7, 2009

The first half of 2008 was a blur for me. When the global food crisis hit, the fertilizer industry went from obscurity to centre stage in the blink of an…

Seasoned Posts

New Thinking to Drive the Science of Public Relations

January 6, 2009

With the announcement of the Institute for Public Relations Research Fellows to guide this organization’s overall research program, Bulldog’s Daily Dog gave me the opportunity to write an op-ed.

Seasoned Posts

The Business of Business is… Responsible Business: where public relations becomes relevant, in the form of stakeholder relationship management

January 4, 2009

1. The perspective of this new-year note on ‘the business of business is responsible business’ is that the current economic crisis is only one of the consequences of a historic…

Seasoned Posts

2009 – a year for PR career planning

December 29, 2008

What does the year ahead hold for PR practitioners? Is the emerging global recession an opportunity or threat to our industry? Here are my predictions for 2009, a year when,…

Seasoned Posts

Will our ‘golden goose’ inadvertently become a blessing for the public relations profession?

December 29, 2008

A recent Security Exchange Commission investigation on an insider trading scam, innocently involving a Brunswick New York manager, spurs calls for the regulation of the public relations profession. Nina Devlin,…

Seasoned Posts

Growing professionalism in Portugal, still to be accomplished the shift for the social media / relationship management paradigm

December 22, 2008

I asked a couple of friends to share their thoughts about the year 2008 for Portuguese PR. The sector is growing firmly despite of the economic context. Important steps towards…

Seasoned Posts

Evolving PR – ready to learn a new dance?

December 21, 2008

On the doorstep to Christmas, I thought I would mention my favourite game this year. ‘Spore’ lets you evolve from a tiny cell into a creature that you nurture over…

Seasoned Posts

Dear Santa, a four-pronged wish list for public relators in 2009 from a non believer. Be sure to check out the fourth, as it relates directly to YOU, visitor/reader/commenter of this blog!

December 16, 2008

1. Please discourage my colleagues from offering, arguing, pushing individual as well as organizational visibility as a ‘strategic’ and desirable objective. Peeing in the pot is more strategic and less…

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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