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Seasoned Posts

Integrating Public Relations and Public Diplomacy: a workshop in Rome for 25 diplomats by FERPI, the Italian professional association

February 24, 2009

In agreement with the Diplomatic Institute of the Italian Ministry of Foreign Affairs, FERPI -the Italian Federation of Public Relations- is holding in the English language, on March 3,4,5,and 6…

Seasoned Posts

Report from Lugano (IABC) and Frascati (Cittadinanzattiva): the underwear and the genericity of public relations…

February 17, 2009

Rem Koolhaas, the reputed Dutch architect and professor at Harvard has recently launched a new ‘buzz word’: that of generic architecture. Just as generic pharma simply deliver the functionality of…

Seasoned Posts

Who are you to criticise? What is the point of PR in social media?

February 15, 2009

Who has the right to criticise in public relations? This seems a pertinent question in the light of the development of PR in social media where many lessons can be…

Seasoned Posts

Luxottica, world leader in premium and luxury prescription frames and sunglasses, stuns all with daring stakeholder relationship program

February 8, 2009

Quanno ce vò, ce vò (pronounced: cannocievò, cievò). So goes an old roman expression indicating that when something is so, it is so… no matter what, no buts or ifs……

Seasoned Posts

This post is personal; a relative goal to travel from Me to We (updated)

February 4, 2009

“A goal is a dream with a deadline” Update (March 4, 2009): Thanks to community support from a number of areas, Sarah’s Dream received enough votes (more than 100) to…

Seasoned Posts

This post is personal; a relative goal to travel from Me to We

February 4, 2009

“A goal is a dream with a deadline” Recently I was in a meeting where this quote was featured on a wall and I quite liked it, with my first…

Seasoned Posts

Suddenly, it’s Trust Barometer time again…

January 29, 2009

As regular as the first snowdrops, the Edelman Trust Barometer pokes over the top of the New Year towards Spring. This week, the executive summary was unveiled and, having waded…

Seasoned Posts

European studies on communication: two reflections

January 27, 2009

The European Communication Monitor study has put it clearly: for public relations professionals in Europe, Internal Communication and change management is the fastest growing area in terms of importance. It…

Seasoned Posts

Reputation lost, reputation won: Lessons from Aristotle and Barack Obama. Ronel Rensburg on Rhetoric and Public Relations. A South African Perspective.

January 25, 2009

by Ronel Rensburg While watching the acceptance speech (“This is your victory”) by Barack Obama upon winning the presidential race in Chicago, I experienced a long-forgotten feeling of excitement towards…

Seasoned Posts

Retaining Professionals Who Thrive on Challenge

January 22, 2009

This post appeared original on the Institute for Public Relations blog, written by Pamela Blum and Vanessa Tremaro. In any service based industry, client retention and employee retention are inextricably…

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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