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Seasoned Posts

What are best practices in public relations research, really?

April 21, 2009

There’s a discussion getting underway on the Institute for Public Relations website and among members of our Commission on PR Measurement & Evaluation. I’d invite your contributions as well. Dr.…

Seasoned Posts

Should you avoid ’sinking the boat’ or ‘missing the boat’? The New Yorker on advertising spent. Does it also apply to public relations?

April 17, 2009

Some of you, I am sure, have read The Wisdom of Crowds, a 2004 book by James Surowiecki, financial editor of The New Yorker. It is a very inspiring book…

Seasoned Posts

Is separating social and mainstream media in education a good idea? Let’s discuss..

April 9, 2009

Social media are increasingly considered by the public relations community (scholars, educators, professionals) as a ‘separate thing’, different from mainstream. Is this really so? And, even if it is… do…

Seasoned Posts

Why Public Relations should celebrate the G20 meeting

April 1, 2009

As PR professionals we should celebrate the G20 meeting this week in London as an opportunity to demonstrate what public relations is all about. Essentially, this “informal forum” seeks to…

Seasoned Posts

The Crisis. What else? Jean Pierre Beaudoin: social networks rather than storing oil and sugar.

April 1, 2009

Is public opinion, like the mythic Penelope, undoing in the night of the crisis what it reluctantly had accepted to weave in the light of growth? Has public opinion thus…

Seasoned Posts

Opinion Fatigue or Productive Serendipity? Where do you sit in the Babel Web?

March 29, 2009

If, like me, your head is spinning with the constant conversation, your ears vibrating with the latest buzz and your hands weary from punching keys on the latest digital toys,…

Seasoned Posts

Public Diplomacy with Teheran and direct involvement with the American taxpayer.

March 22, 2009

Are we finally seeing, moment by moment, a public relations approach unfold…or is it only a disastrous and desperate exercise in spin? You will remember that years ago (not as…

Seasoned Posts

Are We Losing Our Cathedrals of Knowledge to Web-based Information?

March 9, 2009

Many thanks to Judy Gombita for recently sharing the blogpost “Librophiliac Love Letter: A Compendium of Beautiful Libraries“. As I was perusing the photos, it struck me that these libraries…

Seasoned Posts

King III Report on Governance for South Africa available for Comment

March 1, 2009

The long-awaited Draft King III Report and its Principles have been made public by the Institute of Directors in Southern Africa (IOD). Of particular interest to Public Relations/ Corporate Communication…

Seasoned Posts

150-year-old newspaper blogs its own demise

February 27, 2009

The Rocky Mountain News (Denver CO, USA) will appear for the last time today, just short of its 150th birthday. And the staff has been chronicling the closure in real…

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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