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Seasoned Posts

The ethical state, social communication and public relations…

June 2, 2009

How effective are social communication campaigns, specifically when they are enacted by public institutions and their aim is to con-vince publics to modify their day-to-day behaviours? The amount of literature…

Seasoned Posts

How frequent, honest communication translates to trust in corporations and leadership

May 20, 2009

2009 Edelman Trust Barometer Executive Summary “An adherence to transparency is at the core of each of Public Engagement’s pillars. Organizations must be forthright and honest in their actions and…

Seasoned Posts

A peep through the Vatican’s public relations efforts. A major speech by Father Lombardi on social media

May 20, 2009

The relationship between the Vatican and Public Relations is, at the very least, as old as the Propaganda Fide (1622)… More recently…the first Masters program in Public Relations ever held…

Seasoned Posts

A RESET of our profession? Takeaways from Global PR directors of General Electric, Pfizer, Mastercard, Kodak, Bausch and Lomb, Swiss RE, Viacom

May 16, 2009

The day after Pfizer announced it would ensure free medicines to laid-off and non insured workers for one year, Ray Kerins, head of global pr for the big pharma company…

Seasoned Posts

This is a call for help. What do we mean by Global Public Relations? And why is it important?

May 11, 2009

John Doorley is my academic director at NYU’s Master in Public Relations and Corporate Communication where I teach Global Relations and Intercultural Communication, and Helio Fred Garcia is one of…

PR Axis

Sixteen Edelbytes from Richard

May 5, 2009

His early goal was to make Edelman’s New York office profitable and even larger than its Chicago headquarters. Over the years he determined to carve out a distinct, professional identity,…

Uncategorized

Not a bad wake-up, this morning. Take a look.

May 5, 2009

1. The New York Times today publishes a highly interesting article (a quick Google visit indicates that this is not an exclusive..) relevaling that, in the summer of 1920, Boston…

PR Sense

Dispatch from Oz: Think privacy isn’t important? Aren’t you glad this loo isn’t made of glass?

May 1, 2009

In 2003, Privacy Victoria launched a sponsorship of the Platypus House at the Royal Melbourne Zoo. At the time the then-Privacy Commissioner, Walkley Award winner, and ex-journalist, Paul Chadwick, indicated,…

Seasoned Posts

‘Enough is Enough’ – an economic model for Net-Work and Net-Worth?

April 28, 2009

With its roots in 1546, the wisdom underlying the John Heywood proverb ‘enough is enough‘ has been recognised by many. But when is enough truly enough? The churning over the…

Seasoned Posts

Fresh ideas for internal communication in the current economic scenario

April 24, 2009

I’ve been wanting to write a post about the importance of internal stakeholder management or internal communication in the current scenario of economic recession for a while. Now, after having…

Posts pagination

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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