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Seasoned Posts

Yes we camp. Where does creativity stand in public relations practice?

July 12, 2009

Yes we camp. Creativity here dramatically overrides any rational argument or concept. I am sure you saw/heard these three simple words during media coverage of the recent G8 in earthquaked…

Seasoned Posts

Bulgarian blog converses on integration difficulties of social media into public relations practice

July 3, 2009

Nelly Benova is a forceful and highly proactive figure in Bulgarian Public Relations. She represents the Bulgarian PR Association in the Global Alliance, in Cerp and also manages the CIPR…

Seasoned Posts

Lessons on targetting audiences from Iran

July 1, 2009

One of the things that has struck me in the coverage of events in Iran is how well protestors there seem to have grasped a basic point of effective communications…

Seasoned Posts

Lies, Damn Lies and Twitter

June 26, 2009

When used properly, statistics can be very informative. However, some statistics are meaningless, and some are dishonest. Interpreting statistics requires some technical knowledge, and most people do not have the…

Seasoned Posts

Berlusconi has begun to rationalise and theorise his ‘cucku’ model of public relations

June 22, 2009

I wish to inform our global professional community that, directly from the horse’s mouth, we now also have a formal definition of Berlusconi’s public relations model: la politica del cucù…

PR Mediums

Debut of two-part CBC Radio show–News 2.0: The Future of News in an Age of Social Media (updated)

June 19, 2009

I'm briefly interrupting the wonderful debate on CPRS's new definition of public relations to let you know that a new, two-part CBC Radio show, produced by Ira Basen (of Spin…

PR Nexus

Introducing a new, maple-infused definition of public relations, in both official languages

June 17, 2009

At the Canadian Public Relations Society’s Annual General Meeting, held on June 7, 2009, in Vancouver, British Columbia, CPRS member in attendance were introduced to new, official definitions (in English…

Seasoned Posts

Four Things That Only Took Me Five Years to Learn

June 14, 2009

As most of you are aware, in barely two weeks I will retire after five great years as President and CEO of the Institute for Public Relations. In several recent…

Seasoned Posts

Freshly squeezed takeaways from the Edelman new media academic summit in DC…

June 13, 2009

Leaving aside a fastidious reiteration of usual buzzwords such as twitter and facebook, closely followed by obama and engagement, and the conceptual thinness of some of the cases which were…

Seasoned Posts

How the auto club can protect you on social media

June 9, 2009

If you can tell a phenomenon has gone mainstream by the fact that everyone wants to be involved, then social media has arrived. When glancing at the content of the…

Posts pagination

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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