global discussion. local perspectives.
John Wiley Hill, president of Hill & Knowlton, Inc. wrote chapter six in the 1948 US book, edited by Glenn and Denny Griswold, Your Public Relations (being serialised here with monthly posts) – to read other chapters in our series of posts, use this link to the book’s contents list. By 1948 Hill had over two decades’ experience in PR (following 18 years as a journalist and financial editor), which he entered as a consultant setting...
Social capital is the lifeblood of public relations with our ability to interact with others, build relationships, and develop a shared understanding at the heart of what we do. Always has been and always will be. Every new practitioner who enters the occupation, brings with them their existing connections and they rapidly learn the importance of linking, bridging and bonding. Our social capital is of value personally and professionally to us, and to our employers...
This topic remains as relevant today as when the following insight into the public relations department of 1948 was written by Conger Reynolds, public relations director at the Standard Oil Company (Indiana), in the book, Your Public Relations. This is chapter five – to read other chapters in our series of posts, use this link to the book’s contents list. In 1948, according to the University of Iowa, Conger Reynolds received the Award of the...
Part I of a three-part global public relations narrative and adventure, from agency Australia to in-house Germany By Katie Sheppet I’ve been invited to share with readers of PR Conversations the narrative about how voluntarily becoming involved with a global PR event (supported by my employer) and, in particular, meeting key senior PR practitioners, provided me with an incredible opportunity only a few years after completing my university degree in media and communications. I was...
Pendleton Dudley established a PR agency in New York in 1909, reportedly after a suggestion by Ivy Lee who felt competition would be good for the fledgling industry. By the time of authoring the following chapter in Your Public Relations in 1948, his company was known as Dudley-Anderson-Yutzy (D-A-Y). When sold to Ogilvy Mather in 1983, D-A-Y was the world’s oldest continuously operating PR firm; the name disappearing in 1988. Described by Scott Cutlip (in...
Your Public Relations is a book published in 1948, edited by Glenn and Denny Griswold that we are serialising through monthly posts. To help you locate and explore the contents, we provide links to the chapters published below: Part I – Public Relations – A Management Function for All Organizations, Large and Small I. Public Relations – Its Responsibilities and Potentialities by Glenn and Denny Griswold, co-editors, Public Relations News II. Management’s Stake in Public...
J.T. Lewis, Jr., president of Lewis Welding & Engineering Corporation was the author of the third chapter in the 1948 US book, edited by Glenn and Denny Griswold, Your Public Relations (being serialised here with monthly posts). It is interesting that the focus on PR for small business has such a prominent place in the book. The argument put forward by Mr Lewis who operated a small plant in Bedford, Ohio, employing 261 workers, was...
Harry A. Bullis, chairman of the board of General Mills Inc, was a champion of “the importance of public relations as a basic policy-making function’ according to Glenn and Denny Griswold, editors of the 1948 US book, Your Public Relations, which I’m reproducing as a series of monthly blog posts. Bullis is stated as believing “public relations is good business and that it deserves a position in management thinking alongside production, distribution and finance.” The...
Update: Embedding public relations with clarity, candour and no-pants humour has now published in the Journal of Professional Communication, Volume 3, Issue 1 (2013). Later in November 2013, my submission for The Journal of Professional Communication (JPC) publishes, which is an “ideas” review of Scott Berkun’s fifth book, The Year Without Pants: WordPress.com and the Future of Work. Scott Berkun describes his 21 months of working at Automattic as “participatory journalism.” My JPC take is...
Nurturing the upcoming generation of leaders in public relations is something that should be of concern to all current PR practitioners and educators. Finding and developing bright young talent is one of the biggest challenges according to senior in-house and consultancy managers that I speak with. The industry has a good record of employability for those graduating with PR degrees – and with a couple of years’ experience on top, there are plenty of exciting...