Search Results for: stockholm accords

Posted on Author Editorial PR Nexus

Developing a worldview of public relations

All conversations about public relations reflect specific worldviews – and this is something we should examine when developing theory, considering practice or undertaking research in the field. Our opinions, prejudices and arguments are the outcome of personal and professional experience, our educational background, our values and perspectives on how things are – or should be – and how we assimilate the views of others into our existing mental frameworks. Likewise when reading the work of...

Posted on Author Editorial PR Axis

Selecting stakeholder groups for effective communication in the 21st-Century

As an employee relations (or internal communication) professional, how do you specifically identify your stakeholders? What approach and methods do you adopt and how do you implement them appropriately in order to communicate clearly? A guest interview and conversation between Toni Muzi Falconi and Rachel Miller Recently Toni Muzi Falconi approached PR Conversations about some of his current examinations regarding alternative approaches to communicating with stakeholders. It was determined the most effective method to understand...

Posted on Author Editorial PR Axis

By Jove, PR for PR works!

Public relations for public relations is effective! Why should we be surprised? Guest OpEd by Toni Muzi Falconi “I have nothing against regulation that verifies and controls, in the public interest, the consequences of our actions, because we need to be fully responsible for what we do. As journalists need to be free to write what they wish, we also need to be free to act as we wish. But over certain limits both of...

Posted on Author Editorial PR Nexus

Refreshing the PR advocacy platform through the Melbourne Mandate 2012

With only a couple of weeks to go before the Global Alliance’s World Public Relations Forum (WPRF) kicks off, I was reminded of Heather Yaxley’s post around this time last year on relationship advice for PR practitioners. More than 700 delegates from every continent will be meeting in Australia and part of the agenda will include a robust discussion on the Melbourne Mandate, designed to build on the Stockholm Accords agreed to at WPRF 2010....

Posted on Author Editorial PR Axis Seasoned Posts

An honest role for PR in integrated reporting vs. sustainability propaganda

By Mojca Drevenšek What is the role and importance of public relations professionals in fostering integrated reporting (IR) practices in corporations and other organizations? This was the theme of my 2012 Bledcom paper, highly influenced by an earlier conference paper by Benita Steyn and Estelle de Beer, “The Strategic Role of Public Relations in the Process of Integrated Reporting” (republished on PR Conversations). In this guest post I outline my paper’s most important concepts. Defining...

Posted on Author Editorial PR Nexus

Communication without borders…or marketplace competition

When it comes to sharing information about global public relations, standards and best practices, it’s great that typical marketplace “competition” borders can be put aside. Welcome to an atypical PR Conversations tête-à-tête. One conversant is John Paluszek of Ketchum (USA) and immediate past chair of the Global Alliance for Public Relations and Communications Management, a featured speaker at this year’s World Public Relations Forum (WPRF). The individual who piloted the interview and formulated the questions...

Posted on Author Editorial PRoust Questionnaire

PRoust Questionnaire: Estelle de Beer

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Estelle de Beer: 1. What is your most striking characteristic as a PR practitioner? Being a good listener. It is important for me to...

Posted on Author Editorial PR Sphere PRoust Questionnaire

PRoust Questionnaire: Toni Muzi Falconi

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Toni Muzi Falconi: 1. What is your most striking characteristic as a PR practitioner? Curiosity in exploring why nothing ever happens twice in the...

Posted on Author Editorial PR Techster

There’s no such thing as online or digital PR anymore…

That seems to be the message from Philip Young who, with David Phillips, is editing a special edition of the online journal, PRism on the topic: Beyond Online Public Relations (to be published early in 2012). Philip claims that “Today ALL PR is Online PR” and is interested in papers that support or challenge the view that it is no longer meaningful to discuss ‘online PR’ (abstracts of up to 500 words to be emailed...

Posted on Author Heather_Yaxley PR Nexus

Future leaders need more than digital PR

Everywhere you look, those starting out on a career in public relations are urged to focus on developing skills in digital PR.  But as such competencies shortly will be little more than a commodity possessed by most young graduates and practitioners in the field (as well as many with years of experience), future leaders will need much more than an ability to craft a Tweet or build a network of Facebook friends. Looking at the...