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PR Axis

Assessing Ottawa Public Health’s ongoing response to the endoscopies infection scare

October 21, 2011

Guest post by Josh Greenberg, PhD Establishing the scenario In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr.…

PR Motion

Relationship advice for PR practitioners

October 12, 2011

Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. But the priority in PR practice is largely on writing…

PR Vision

Mentoring, networking and innovation: a prescription for the 21st century

October 2, 2011

Mentoring, networking and innovation: a prescription for the 21st century, is a co-authored guest post by Alan Berkson and Fred McClimans History is filled with examples of linkages between networking,…

PR Sense

CSR Reports? Reporting of irresponsible behaviours; new book by Paolo D'Anselmi

September 26, 2011

Book review by Toni Muzi Falconi Disclosure: Paolo D’Anselmi is an old friend of mine. I am grateful to the current leaders of PR Conversations for allowing me to introduce…

PR Motion

Sex sells – faking it in public relations

September 18, 2011

Women are successful in public relations – UK data shows a 64:36 female:male gender split in an industry worth £7.5bn. In particular, young women are attracted to the occupation –…

Classic PR Conversations PR Sphere

In praise of publicity – a woman's history

September 8, 2011

I’ve yet to come across Constance Hope in any public relations textbook – perhaps not surprising as women are largely missing from the history. Indeed, apart from Doris Fleischman, I…

PR Sphere

Austria’s proposed lobbying register

August 28, 2011

In March 2011, the Sunday Times published an article on how their journalists posed as lobbyists and successfully bribed Members of European parliament in return for amendments to proposed EU…

PR Axis

Constructing the Organizational Narrative: PR definition in the making

August 18, 2011

There’s an insidious, four-letter word that continues to haunt and largely define the public relations industry (at least in the public’s estimation): Spin. We know this. We fight it. But…

Classic PR Conversations PR Techster

Using Twitter for PR events

August 9, 2011

How should you use Twitter for public relations events? This is a topic we’ve pondered among the PR Conversations team (Judy Gombita, Markus Pirchner and Heather Yaxley). Twitter offers potential…

PR Axis

Public relations 2011: PR primer for (social) networking

August 4, 2011

Earlier this year on PR Conversations, The wind is in Craig Pearce’s sails, detailed availability of this Australian’s free e-report initiative, Public relations 2011: issues, insights and ideas, which features…

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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