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PR Conversations

PR Conversations

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PR Axis

Gen Y graduate still kangarooish about PR theory in practice

December 20, 2012

Perhaps atypical of my cohort, but continuing to find a place for PR theory in my agency’s practice Guest post by Katie Sheppet PR practitioners of Generation Y, including myself,…

PR Sense

Dissent PR – from suffragettes to slut walks

December 13, 2012

Responding to the use of PR to challenge inequalities in society, Bournemouth University, has run a series of seminars looking at ‘dissent PR’ and ‘protest PR’. My own contribution was…

PR Motion

Fifty shades of PR

December 6, 2012

What shade of PR do you practice? I believe that “PR is what PR does” which offers a broad perspective encompassing many shades. In a recent PR Conversations post, Fraser…

PR Vision

Engaging for success in the UK economy

November 27, 2012

Engaging for Success; an innovative UK program By Rachel Miller What is the cost of disengaged employees to a department, brand or a nation? A voluntary movement in the United…

PRoust Questionnaire

PRoust Questionnaire: Fraser Likely

November 19, 2012

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are…

PR Axis

By Jove, PR for PR works!

November 12, 2012

Public relations for public relations is effective! Why should we be surprised? Guest OpEd by Toni Muzi Falconi “I have nothing against regulation that verifies and controls, in the public…

PR Nexus

Refreshing the PR advocacy platform through the Melbourne Mandate 2012

November 2, 2012

With only a couple of weeks to go before the Global Alliance’s World Public Relations Forum (WPRF) kicks off, I was reminded of Heather Yaxley’s post around this time last…

PR Mediums

The PR impact of rejection and denial

October 24, 2012

Modern media is making it ever easier for people to reject things that they don’t want to hear. We can scan and filter out sentiments or information that we find…

PR Axis Seasoned Posts

An honest role for PR in integrated reporting vs. sustainability propaganda

October 17, 2012

By Mojca Drevenšek What is the role and importance of public relations professionals in fostering integrated reporting (IR) practices in corporations and other organizations? This was the theme of my…

PR Nexus

Communication without borders…or marketplace competition

October 9, 2012

When it comes to sharing information about global public relations, standards and best practices, it’s great that typical marketplace “competition” borders can be put aside. Welcome to an atypical PR…

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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