An idiot's guide to PR – lessons for SEO and digital marketing
It can be difficult to define public relations, particularly as there are different perspectives regarding what it is. However, it is much easier to give guidance on what it is…
The Melbourne Mandate: A professional beacon for PR
By Jean Valin, APR, FCPRS and Daniel Tisch, APR, FCPRS The last few years have witnessed a variety of successful global efforts to build consensus amongst public relations professionals and…
School's out for social media – a PR report card
As many of us take a break for Summer, it seems a good time to produce a PR report card for its performance in social media this term. Let’s look…
Is the PR lunch dead?
When’s the last time you enjoyed a traditional PR lunch? Not necessarily the three hour marathons of legend where enough wine was consumed to keep a small vineyard in business,…
The Art and the science of leaving one’s mark: A requiem for Arthur Yann
“What I’d really like people to say about me after I’m gone is that, in some small ways, I left the profession and the companies and clients I represented better…
Goodbye brand journalism and content marketing…hello DIY corporate media!
Evolving to corporate media It was almost a year ago that I interviewed Ira Basen on The intersection of public relations and journalism in the digital age on PR Conversations,…
Critique or criticism – thoughts on PR academic conferences
This Summer, academics have travelled across Europe chasing the conference season. For Toni Muzi Falconi, the journey started with the Bledcom 20th anniversary symposium in Slovenia, followed by a political…
We need bigger ambitions in public relations
Last year I wrote about ‘excellence‘ suggesting that PR needs to stretch beyond specified performance standards or comparative pre-eminence. I’ve been thinking about this during my recent hours spent marking…
Influence behaviours: create social business guidelines valued as an employee resource
What are the advantages of making something a collaborative effort and promoting the terminology of “resource?” External and internal communication specialists in a communicative organization understand the significance and impact…
Evolve, grow and pitch your social public relations to the right platforms and audiences
One of the advantages of social public relations is how organizational profile can increase beyond self-hosted brand journalism to platforms owned and operated by others as a result of mindful…