global discussion. local perspectives.
Yes we camp. Creativity here dramatically overrides any rational argument or concept. I am sure you saw/heard these three simple words during media coverage of the recent G8 in earthquaked…
Nelly Benova is a forceful and highly proactive figure in Bulgarian Public Relations. She represents the Bulgarian PR Association in the Global Alliance, in Cerp and also manages the CIPR…
One of the things that has struck me in the coverage of events in Iran is how well protestors there seem to have grasped a basic point of effective communications…
When used properly, statistics can be very informative. However, some statistics are meaningless, and some are dishonest. Interpreting statistics requires some technical knowledge, and most people do not have the…
I wish to inform our global professional community that, directly from the horse’s mouth, we now also have a formal definition of Berlusconi’s public relations model: la politica del cucù…
As most of you are aware, in barely two weeks I will retire after five great years as President and CEO of the Institute for Public Relations. In several recent…
Leaving aside a fastidious reiteration of usual buzzwords such as twitter and facebook, closely followed by obama and engagement, and the conceptual thinness of some of the cases which were…
If you can tell a phenomenon has gone mainstream by the fact that everyone wants to be involved, then social media has arrived. When glancing at the content of the…
How effective are social communication campaigns, specifically when they are enacted by public institutions and their aim is to con-vince publics to modify their day-to-day behaviours? The amount of literature…
2009 Edelman Trust Barometer Executive Summary “An adherence to transparency is at the core of each of Public Engagement’s pillars. Organizations must be forthright and honest in their actions and…