global discussion. local perspectives.
As our global public relations community intensifies its discussion and analysis of the storytelling approach to organizational communication, may I strongly suggest you make good use of this link to…
For the last 50 or so years, advertising money has made the world go round. Despite the fact that Viscount Leverhulme (or was it John Wanamaker – either way, both…
As early as my teenage years, I claimed that every family is a kingdom with its own culture and language. It only took the annual debates over which grandmother’s stuffing…
Some of my international friends and colleagues have been probing me in these weeks to try and rationalise, from a communicational perspective, what is going on in my country. A…
A sponsored online conversation is loosely defined as ‘the practice of paying a blogger to post about your brand’. This is how Bateman Group’s Bill Bourdon begins a post in…
One of the arguments of the proponents of social media is that the audience reigns, choosing which content it wants to consume. Broadcasting is bad, the logic goes, because it…
In an article about Mommy Bloggers on her Greenbanana blog, Heather Yaxley evokes the law of supply and demand, noting that “there are too many motoring writers and too few…
In a report here from an Iabc conference last February in Lugano I suggested a thorough consultation of Martin Eppler and Jeanne Mengis ‘s research paper on informaton overload as…
In these recent weeks, and in various encounters with professionals and scholars from around the world, I have stumbled more than once on to the question: ‘what now after Grunig?’……
As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed…