global discussion. local perspectives.
In a recent editorial, the New York Times harshly scolds Philip Morris for its communication initiative to convince youngsters not to start smoking. Here (nyt editorial) is the article, a required and recommended reading for all public relators…..
Time for an afterthought. This blog has now been accessible for three months. It’s time to reconsider and evaluate.
http://www.instituteforpr.org/index.php/IPR/digest_entry/thinking_outside_the_budget/
Day-to-day business will inevitably continue as usual, but a true partnership requires something else: (it requires) reputation, credibility and an ability to generate trust which X has dissolved…
Eighteen months have passed since some 600 professionals, scholars and students from 42 countries met in Trieste, Italy (thanks to Ferpi and the Global Alliance) to discuss for three days on: Communicating for diversity, with diversity and in diversity….
If you visit the Global Alliance website and click on Landscapes; if you read the Global Public Relations Handbook (2004) edited by slovene Dejan Vercic and indian Sriramesh Krishnamurthy, or Public Relations and Communication Management in Europe (2004), edited by the dutch Betteke Van Rule and slovene Dejan Vercic, or Public Relations in Asia (2005), edited by indian Sriramesh Krishnamurthy…
In the Italian language the term ‘marchetta’ (literally..a small brand..to be pronounced as marketta) indicates a quick and dirty service one performs for another in exchange for a non confessable favour….
December 4 will be D-Day for XPRL. It is with unabashed hope and trepidation that I am pleased to inform readers of this blog that in London, December 4 in the early afternoon at the CIPR headquarters in St. James Square, some highly selected 40 senior public relations professionals from different countries will meet to launch the second and decisive phase of the XPRL project, already discussed here in a preceding post….
This is, for once, a positive story on how the public relations professional community is able to get its act together and to make an effective impact on the public sphere while promoting a sustainable view of the profession..
The second annual EuroBlog2007 survey into the impact of social media on Public Relations practice in Europe, organised by Euprera (http://www.euprera.org) has just taken off…