Posted on Seasoned Posts

When two in an organization share the same opinion, one is too many? Is the one-company-one voice paradigm obsolete because of diversity and social media??

May we still claim that public relations is effective when an organization is able to perform the traditional and consolidated one company-one voice paradigm? Or has the growing convergence between the concepts of diversity and social media shattered this widely held stereotype in our professional community? I tried to raise this issue in my last post, but stimulated no reactions.

Posted on Seasoned Posts

Pangloss and Cassandra from Istanbul. What’s ahead? What impact onPublic Relations Associations?

Thanks to Margaretha Sjoberg’s leadership, current Chair of Cerp (the Confederation of European public relations associations, today a substantial and active part of the Global Alliance); and to the warm and friendly hospitality of our colleagues and friends from the Turkish PR Association, the Cerp Board held the other day in Istanbul a lively discussion on where the profession might be in five years time and what associations should therefore be doing today to accelerate...

Posted on Seasoned Posts

How does communicating c(s)r programs differ from socially responsible communication?

I have been struggling in these last weeks with a communication problem. I just cannot seem to clearly explain to my professional peers as well as to my better students, the fundamental and conceptual difference between the practice of communicating corporate(social) responsibility and the need for organizations to ensure that all their communicative behaviours be (socially) responsible…