The Melbourne Mandate: A professional beacon for PR
By Jean Valin, APR, FCPRS and Daniel Tisch, APR, FCPRS The last few years have witnessed a variety of successful global efforts to build consensus amongst public relations professionals and…
The Art and the science of leaving one’s mark: A requiem for Arthur Yann
“What I’d really like people to say about me after I’m gone is that, in some small ways, I left the profession and the companies and clients I represented better…
Three wise men – homage to a public relations paradigm
In the last PR Conversations post, Toni Muzi Falconi presented a revised conceptual framework that proposed an organization should apply six generic principles of public relations within the operative context…
Generic principles and specific applications in public relations
In this post, Toni Muzi Falconi presents his development of a paradigm of public relations that seeks to establish common understanding of its strategic role in the contemporary, increasingly globalised…
Developing a worldview of public relations
All conversations about public relations reflect specific worldviews – and this is something we should examine when developing theory, considering practice or undertaking research in the field. Our opinions, prejudices…
Refreshing the PR advocacy platform through the Melbourne Mandate 2012
With only a couple of weeks to go before the Global Alliance’s World Public Relations Forum (WPRF) kicks off, I was reminded of Heather Yaxley’s post around this time last…
Communication without borders…or marketplace competition
When it comes to sharing information about global public relations, standards and best practices, it’s great that typical marketplace “competition” borders can be put aside. Welcome to an atypical PR…
The communication process more important than outcomes on PR Conversations
Process is more important than outcome When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know…
Italian women in PR: challenges and opportunities
Op-Ed by Enrica Orecchia Italian women in PR: challenges and opportunities The gender-balance question in our PR discipline continues to be a topic of interest, as evidenced by a recent…
Public relations as a promotional industry
It is hard not to believe the PRSA’S #prdefined initiative has resulted in three proposed definitions supporting public relations as a profession. Any reference to persuasive or promotional aspects of…