Barcelona 1 – Evaluation 0?
This month saw another cross-border event, with the agreement and publication of the "Barcelona Declaration of Research Principles" at the 2nd European Summit on Measurement. Five global bodies and 200…
How to cut 50% spend on public relations
To paraphrase that old saying about advertising, is it possible that organizations are wasting half their PR spend? In the face of plans by many governments - such as the…
International research team asks CCO's to Be Heard™ (and contribute)
While there is some anecdotal evidence, little formal research has been published on public relations/communication department organizational structure--particularly on: the models in use; the strengths and weaknesses of each of…
PR crisis case studies in real time
Open any public relations textbook and the section on crisis management will include examples of how organisations have demonstrated "best" or "worst" practice. And, it's not just the textbooks, as…
Corporate blogs and social networks: The experience of Ericsson France
Guest post by Olivier Cimelière, Vice President Corporate Communications, Ericsson France The boom in blogging has precipitated a radical change in external communications techniques deployed by corporations and institutions. Companies…
An effective communication campaign: #PicturesTalk
This detailing of a case study began life as an intended comment on Kristen's Sukalac's recent blog, Pink Gloves, Hashtags and Lost Opportunities, but it became so involved and long…
Sixteen Edelbytes from Richard
His early goal was to make Edelman’s New York office profitable and even larger than its Chicago headquarters. Over the years he determined to carve out a distinct, professional identity,…
According to Bill Sledzik, social media measurements remain elusive; let’s fix that
PR Conversations welcomes a guest post by Bill Sledzik, associate professor, School of Journalism & Mass Communication, Kent State University, Ohio, U.S.A. Collectively, we quite like his regular blog posts…
Alan Chumley opines on “the current state of the art (science?) of measurement in Canada”
When it comes to an overview of the Canadian measurement scene, few can match the depth and breadth of knowledge of Alan Chumley. Instead of an interview, I offered Alan…
(Re)claiming a defined role for public relations…but first determining what it isn’t
I’ve recently returned from a “flying” visit to the jewel-like, antebellum city of Savannah, Georgia, the location of the 2007 LERN Leaders’ strategic planning retreat. The mandate of this international,…