How to use Public Relations Counsel
John Wiley Hill, president of Hill & Knowlton, Inc. wrote chapter six in the 1948 US book, edited by Glenn and Denny Griswold, Your Public Relations (being serialised here with…
How to organise and operate a public relations department
This topic remains as relevant today as when the following insight into the public relations department of 1948 was written by Conger Reynolds, public relations director at the Standard Oil…
Qualifications for Public Relations Management
Pendleton Dudley established a PR agency in New York in 1909, reportedly after a suggestion by Ivy Lee who felt competition would be good for the fledgling industry. By the…
Public Relations for Small Business
J.T. Lewis, Jr., president of Lewis Welding & Engineering Corporation was the author of the third chapter in the 1948 US book, edited by Glenn and Denny Griswold, Your Public…
Management's Stake in Public Relations
Harry A. Bullis, chairman of the board of General Mills Inc, was a champion of “the importance of public relations as a basic policy-making function’ according to Glenn and Denny…
Your Public Relations – a blog post from 1948
In 1948, Glenn and Denny Griswold, PR consultants and publisher/co-editors of Public Relations News, drew together thirty-four “outstanding experts” in the book Your Public Relations. These contributors shared their wide…
Selecting stakeholder groups for effective communication in the 21st-Century
As an employee relations (or internal communication) professional, how do you specifically identify your stakeholders? What approach and methods do you adopt and how do you implement them appropriately in…
Gen Y graduate still kangarooish about PR theory in practice
Perhaps atypical of my cohort, but continuing to find a place for PR theory in my agency’s practice Guest post by Katie Sheppet PR practitioners of Generation Y, including myself,…
By Jove, PR for PR works!
Public relations for public relations is effective! Why should we be surprised? Guest OpEd by Toni Muzi Falconi “I have nothing against regulation that verifies and controls, in the public…
An honest role for PR in integrated reporting vs. sustainability propaganda
By Mojca Drevenšek What is the role and importance of public relations professionals in fostering integrated reporting (IR) practices in corporations and other organizations? This was the theme of my…