global discussion. local perspectives.
Since its inception, PR Conversations has played a relevant role among the more aware global public relations community in presenting arguments for the value of adopting integrated reporting from forward-looking…
In 1948, W Howard Chase tackled the topic of Stockholders in the Corporate Family in his chapter in the book Your Public Relations (serialised here), with the intention of challenging…
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast…
“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Fraser Likely By Mary Jane Martin, MS, APR It was…
One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. A socio-cultural turn was noted by Lee…
Exploring the core elements needed and depth of analytical knowledge required to lead public relations-oriented research projects By Natalie Bovair, APR Recognizing that research is essential to strategic public relations…
The first chapter in Part III of Your Public Relations, the 1948 book we are serialising at PR Conversations, is authored by Kirk Earnshaw, industrial relations editor of Modern Industry…
A European internal communications veteran explains: In order to help organisations use communications to get results, practitioners should call on simple skills and experience—not a book of runes, silver bullets…
It seems surprising to me that the final chapter in Part II of the 1948 book, Your Public Relations, looks at practice within an industry body as this seems rather…
N.W Ayer & Son, Inc. claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer). As a leader and innovator in advertising,…