Tracing the measurement origins of PESO
There are some acronyms that we become so familiar with that we no longer know who originated them. Indeed, students aren’t even expected to credit the source in their work.…
Practical perspective of PR management
The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. In this guest post, Anastasiya Shyrina, provides her perspective on the practicalities…
The dimensions of PR history: 60 x 75 x 94 x 350,000
One of the delightful developments from the International History of Public Relations Conference (IHPRC) and growing interest in the antecedents of the field is the publication of some wonderful books.…
Conducting historical interviews in a transparent age
An important link between academia and practice is research. A notable difference is the emphasis within such research on methodological matters. This is a critical aspect of scholarship, but is…
PR history – prospecting for archival gold
The third in our History Week series is a fascinating insight into archival research authored by Emeritus Professor Tom Watson. Archival research is the bedrock of historical writing. The hours,…
Museum of Public Relations – archives and artefacts under the gaze of Bernays (Lee, Page and Byoir…)
Five years ago, Toni Muzi Falconi gave PR Conversations readers a private viewing inside the Museum of Public Relations. From its beginnings in 1996 as an award-winning internet museum (possibly…
Made by history – a book collector’s story
Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in…
How to Reach Special Publics – The Woman Publics
Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on…
How to use opinion surveys in public relations
Research and evaluation are considered by many to be relatively recent concerns of public relations practitioners. Developments include the (recently updated) Barcelona Principles, ‘workflow‘ tools enabling monitoring and analysis of…
Winding down or winding up a career in public relations
Most of the discussion around working in public relations concerns starting out in the occupation. We may sometimes look at mid-career developments and moving into management positions. But very rarely…