Deconstructing the Century of the Selfie for PR purposes
One big question is whether we as public relations practitioners can afford to migrate (professionally) from “we, the intelligent few” to “we, the people,” primarily by helping our clients to…
Relations with customers and prospects
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast…